Staria Strengthens Customer-centric Approach in 2025
Staria, a leader in CFO Office solutions for international growth companies, has introduced a new customer-centric operating model aimed at improving customer experience. The goal is to better support customers on their own growth journeys through a unified service approach and a more relevant service and solution offering.
The operating model resulted in a restructuring of Staria’s organisation and the leadership team into three key areas: Experience, Services, and Solutions, and the appointment of Geir Haukedal to the board of directors. These changes underscore Staria's commitment to customer-centricity and its goal to provide finance leaders with scalable solutions for growth.
Organisation and Leadership team restructuring
To further its commitment to customer-centricity, Staria has reorganised its organisation and leadership team around three key areas:
Experience: Led by Jimmy Löfström, Staria’s newly appointed Chief Experience Officer, this area is dedicated to ensuring a stellar customer experience throughout every stage of a customer's journey with Staria. Jimmy's extensive career, working closely with customers within finance and the NetSuite ecosystem, and his passion for excellence will drive efforts to exceed customer expectations.
Services: Under the leadership of Joonas Sipola, Chief Operating Officer, this area focuses on delivering best-in-class services. Joonas' commitment to process excellence and finance background from previously held CFO positions, will ensure that Staria provides top-notch services that meet the evolving needs of its clients.
Solutions: Led by Simo Vesterinen, Chief Platform Officer, this area is responsible for ensuring that Staria offers innovative solutions that support companies in their growth journeys. Simo's deep understanding of product development and expertise within data-driven analytics will guide Staria’s efforts to deliver cutting-edge solutions that drive business success.
The leadership team also comprises of Artti Aurasmaa who continues as CEO, Sanni Koskela as Chief People & Culture Officer, as well as Henna Plit as CFO.
As we embark on this new chapter in 2025, we remain committed to our mission of being the preferred partner for growth companies in Europe. Our enhanced focus on customer-centricity and strengthened leadership team will empower us to deliver unparalleled value to our clients and drive their success. At Staria, we are dedicated to empowering finance leaders with the tools and expertise they need to drive their company's growth. Our scalable solutions support our customers' entire growth journey, from start-up to global corporation. Stay tuned for more updates as we continue to innovate and lead the way in CFO Office solutions.
Appointment of Geir Haukedal to Staria's Board of Directors
Geir Haukedal brings a wealth of experience through his distinguished career in the finance and technology sectors as current CFO of Glamox and previously held CFO positions at Azets and Visma. His strategic insights and leadership will be invaluable as Staria further enhances its position as a trusted advisor of growth.
Staria’s unique value proposition covering, not only a one-stop-shop for high growth clients in multiple geographies, but also the offering in thereto technology client needs, makes Staria a front runner in a world in which the customer demands for multi-national service offering is increasingly important.
"Geir's appointment to our board is a testament to our commitment to bringing in top-tier talent to drive our vision forward. His extensive experience and innovative mindset will be instrumental in helping us achieve our goals and deliver exceptional value to our clients," says Artti Aurasmaa, CEO of Staria.